Evaluation of Hilton Hotel Essay Example | Topics and Well Written Essays - 2250 words

Evaluation of Hilton Hotel - Essay Example This work tends to explain some of the services offered by the company as well application of special evaluation techniques to ascertain some of its weaknesses and the provide solutions for such limitations. Human factor, as far as service performance is concerned, forms one of the basic areas to gauge a certain hotel. Hotel service evaluation is more subjective because it depends on opinions of several customers as well staff, and this might vary depending on individuals taste or preference. However, currently there are standard evaluation tools which produce a generalized result. Such evaluation tools are SERVQUAL and walk-through audit among others. In specific, the following discourse focuses on the hotel’s presence in the United Kingdom. The United Kingdom offers a strategic market for Hilton. It contributes significantly to the clientele base of the hotel globally. One of the most amazing facts is the way the hotels blend in the local serene environment. For instance, th e London hotel has a bar which directly overlooks the Hyde park. Consequently, when one is in the bar, one gets to sight the Hyde park. This is just an example of how strategic the Hotels in the UK are placed. (D'ANNUNZIO-GREEN, 2004). The cultural as well as the historical position of London, for instance, makes the United Kingdom a leading tourist destination site. Consequently, the Hilton hotels in the region stand better chances in terms of revenue collection. Their profitability relies on how effective is the president of the hotels in the region planning to maintain their status. It is also important to acknowledge competitors like Lowry hotel in Manchester (Porter & Prince, 2010) Every customer will always have different opinion with regard to the satisfactions of the hotel services. This would depend on the staff hospitality, behaviour, experiences, and responsibility among other traits to do with the staff. Furthermore, facility’s communication strategies, safety, av ailability, and accessibility would determine the suitability of a hotel (Spector, 2005). The Hilton hotel is one of the largest tourist hotels in the region. In the current generation, tourists have greater expectations with regard to the quality of hotel services. In London, the hotel is in Westminster as well as West End. Therefore, in a bid to retain its clients, it ought to maintain the levels of quality services provided. The UK market is quite dynamic in terms of service provision in the hotel industry. The hotel management system is a dynamic system since it keeps changing with customers’ preferences. Humans like new fancy things, hence customers will always flock hotels with advanced amenities in transport, communication, entertainments and catering among other areas of service in such hotels. By conforming to the current trends, the Hilton hotels in the UK would likely perform better financially. Hilton hotel departmental managers have the role to listen to the clie nts and do as they wish to attract and maintain more customers. I would say this is not an easy task due to the fact that the majority of tourists or customers come from different countries or cities with different cultures, beliefs and style among other aspects. Furthermore, it would be expensive and time consuming to treat each customer according to his or her