The Major Marketing Strategies Essay -- Business and Management Studie

The Major Marketing StrategiesMost of the major selling strategies can be classified into one ofthe following four categories* Product* Place* wrong* forward motionThese four categories are known as the marketing mix or the four Psof marketing. These are variables that the marketing managers have to accountant in order to satisfy their customers. Below is a diagram of howthe marketing mix comprises.Product looks at the physical reaping or service offered to theconsumer, it excessively refers to the service or the conveniences that arepart of the offering.Product decisions include aspects such as function appearance,packaging, service, warranty and any other elements related with the produce. equipment casualty Pricing decisions should take into account profit margins andthe probable pricing response of competitors.Pricing does not only take into account the list price plainly also looksat discount, financing and other options such as leasing.Place The place or placement serves as the channels of distributionfor getting the product to the consumer.Distribution takes into account Availability, types of outlets andmarket coverage and the location of the business.Promotion These decisions are those related to communicating andselling the product to the consumer. Promotions need to take intoaccount the time value of the customer as promotions can become quiteexpensive and therefore you need to consider whether your customersare really worth the cost of acquiring them.Promotion decisions include advertising, public relations, mediatypes, publicity and image.The following table summarises the marketing mix decisionsIn regards to Hayes pool the marketing mix had been used to createtheir marketing strategy by looking at the four Ps and linking themto the consumer. Hayes pool would be looking to use a market incursion scheme as their main target consumers would be thosepeople interested in using the liquid facility. In this case Hayespool knows that the lease is likely to be elastic because of the factthat so many leisure centres and gym facilities are constantlyopening.The product of Hayes pool is mainly the swimming complex that theyhave and as a subsidiary business they have involved a gym facility.The product side of the marketing mix has not been used veryeffectively the appearance is very poor as the building seems quiteold ... ...k workout Ineed to look into adding more(prenominal) facilities and this can be achieved byresearching what other competitors are offering in the area.Opportunities* New and rapidly growing markets* Changing tastes of consumers* Could diversify into a number of product lines.I have found that my leisure centre can be shifted across the roadwhich would mean that it lies in the zone that is funded by thegovernment this room that they could give the pool a completemakeover and really build up the facilities. Also if the leisurecentre was to move across the road a course from central avenue couldbe made all owing easier access to the leisure centre for residents ofthe road that falls on central avenue, east holme, orchard road andcoldharbour lane.Threats* emergence competition from rivals* Recession leading to poor demand in the economy* Development of foreign competitorsA new leisure centre has recently open up in the area and isoffering all the benefits of the leading gym centres but at lowerprices. Within a year the local elections pull up stakes take place again and ifthe current government is voted of the chair the next government maynot allow funding for my leisure centre.