Citical, structured report on fundamental marketing issues for Porsche Essay

Citical, structured report on unfathomed securities industrying issues for Porsche automobile - Essay ExampleThis was evidenced when the comp either produced a model, Porsche 911 which was among the most expensive and rivalrous cars ever produced in the automobile industry. It was manufactured for its customers who enjoy racing as well as status. Importantly, the constitution builds three categories of cars, namely consumer models, racing models, and prototype cars. Out of all these models, the companionship produces more of racing cars than any other (Zoeller 2015). Because of this, the companys primary marketing strategy is to produce cars that meet the needs of the fuddled customers. This makes it have a small market share because not all consumers can afford the cars, plainly at the same time increasing its profits (Zoeller 2015). The rest of the paper will discuss the Porsche simple machine marketing environment, marketing position, as well as the marketing mix. The repo rt will conclude with the tribute of ways the organization can increase its market share and continue its profitability.Porsche Automobile has been in the market for the last eighty years, and this has tumblen it a chance to gain distinguish recognition among its customers. Its high brand presence and reputation across the globe gives it the advantage. Secondly, the brand is preferred among the ultra-rich elites making the company to high value their models. Thirdly, the organization has few car models with a high range of variants making it have an advantage on brand extension. Fourthly, Porsche Automobile is a trusted brand for the provision of supreme style with sporty features. Moreover, the company has the popular brand in the racing and gaming industry and over 12,000 employees are ready to give support to customers (Company Spotlight Porsche 2013).Porsche Automobile lacks presence in the middle-income segments despite their expansion at a high rate (Taylor 2013). This ma kes the organization to loose on this market segment. Secondly, the very high maintenance cost in extremely